D.A.Y is a gorgeous independent clothing and accessories boutique in Peckham for style-savvy men and women. This Scandinavian style inspired boutique founded by 3 sisters down 143 Bellenden Road.

The boutique space itself is gorgeous. With Crisp white walls, bright artwork by artist Komal Madar, the minimalistic layout makes for a bright and welcoming retail experience. You can find a range of clothing that is comfortable and pieces that can transition from day to evening as well as statement pieces that are a little more unusual than your typical high street garments. 

D.A.Y regularly introduce new independent labels based locally as well as brands that the sisters discover on their travels like Moria Handmade bags. Customers can also enjoy the pop-up segment of the store where they host independent labels from across the globe like handcrafted leather accessories by GBcrea and EPH, an organic, screen-printed T-shirt brand with designs influenced by travel and poetry.

Along with an online shop D.A.Y also has a gorgeous Instagram feed featuring product updates, behind the scenes and sneak peaks at new collections. 

Shop D.A.Y on Trouva here.

D.A.Y, 143 Bellenden Road, Peckham